What is your organization 'like'? A study of liking activity in the enterprise

Ido Guy, Inbal Ronen, Naama Zwerdling, Ira Zuyev-Grabovitch, Michal Jacovi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

26 Scopus citations

Abstract

The 'like' button, introduced by Facebook several years ago, has become one of the most prominent icons of social media. Similarly to other popular social media features on the web, enterprises have also recently adopted it. In this paper, we present a first comprehensive study of liking activity in the enterprise. We studied the logs of an enterprise social media platform within a large global organization along a period of seven months, in which 393,720 'likes' were performed. In addition, we conducted a survey of 571 users of the platform's 'like' button. Our evaluation combines quantitative and qualitative analysis to inspect what employees like, why they use the 'like' button, and to whom they give their 'likes'.

Original languageEnglish
Title of host publicationCHI 2016 - Proceedings, 34th Annual CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Pages3025-3037
Number of pages13
ISBN (Electronic)9781450333627
DOIs
StatePublished - 7 May 2016
Externally publishedYes
Event34th Annual Conference on Human Factors in Computing Systems, CHI 2016 - San Jose, United States
Duration: 7 May 201612 May 2016

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference34th Annual Conference on Human Factors in Computing Systems, CHI 2016
Country/TerritoryUnited States
CitySan Jose
Period7/05/1612/05/16

Keywords

  • Like activity
  • Like analysis
  • Social media
  • Workplace

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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