What is your organization 'like'? A study of liking activity in the enterprise

Ido Guy; Inbal Ronen; Naama Zwerdling; Ira Zuyev-Grabovitch; Michal Jacovi

doi:10.1145/2858036.2858540

What is your organization 'like'? A study of liking activity in the enterprise

Ido Guy, Inbal Ronen, Naama Zwerdling, Ira Zuyev-Grabovitch, Michal Jacovi

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

27 Scopus citations

Abstract

The 'like' button, introduced by Facebook several years ago, has become one of the most prominent icons of social media. Similarly to other popular social media features on the web, enterprises have also recently adopted it. In this paper, we present a first comprehensive study of liking activity in the enterprise. We studied the logs of an enterprise social media platform within a large global organization along a period of seven months, in which 393,720 'likes' were performed. In addition, we conducted a survey of 571 users of the platform's 'like' button. Our evaluation combines quantitative and qualitative analysis to inspect what employees like, why they use the 'like' button, and to whom they give their 'likes'.

Original language	English
Title of host publication	CHI 2016 - Proceedings, 34th Annual CHI Conference on Human Factors in Computing Systems
Publisher	Association for Computing Machinery
Pages	3025-3037
Number of pages	13
ISBN (Electronic)	9781450333627
DOIs	https://doi.org/10.1145/2858036.2858540
State	Published - 7 May 2016
Externally published	Yes
Event	34th Annual Conference on Human Factors in Computing Systems, CHI 2016 - San Jose, United States Duration: 7 May 2016 → 12 May 2016

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

Conference

Conference	34th Annual Conference on Human Factors in Computing Systems, CHI 2016
Country/Territory	United States
City	San Jose
Period	7/05/16 → 12/05/16

Keywords

Like activity
Like analysis
Social media
Workplace

ASJC Scopus subject areas

Software
Human-Computer Interaction
Computer Graphics and Computer-Aided Design

Access to Document

10.1145/2858036.2858540

Cite this

Guy, I., Ronen, I., Zwerdling, N., Zuyev-Grabovitch, I., & Jacovi, M. (2016). What is your organization 'like'? A study of liking activity in the enterprise. In CHI 2016 - Proceedings, 34th Annual CHI Conference on Human Factors in Computing Systems (pp. 3025-3037). (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery. https://doi.org/10.1145/2858036.2858540

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Guy, I, Ronen, I, Zwerdling, N, Zuyev-Grabovitch, I & Jacovi, M 2016, What is your organization 'like'? A study of liking activity in the enterprise. in CHI 2016 - Proceedings, 34th Annual CHI Conference on Human Factors in Computing Systems. Conference on Human Factors in Computing Systems - Proceedings, Association for Computing Machinery, pp. 3025-3037, 34th Annual Conference on Human Factors in Computing Systems, CHI 2016, San Jose, United States, 7/05/16. https://doi.org/10.1145/2858036.2858540

What is your organization 'like'? A study of liking activity in the enterprise. / Guy, Ido; Ronen, Inbal; Zwerdling, Naama et al.
CHI 2016 - Proceedings, 34th Annual CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, 2016. p. 3025-3037 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Guy I, Ronen I, Zwerdling N, Zuyev-Grabovitch I, Jacovi M. What is your organization 'like'? A study of liking activity in the enterprise. In CHI 2016 - Proceedings, 34th Annual CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery. 2016. p. 3025-3037. (Conference on Human Factors in Computing Systems - Proceedings). doi: 10.1145/2858036.2858540

What is your organization 'like'? A study of liking activity in the enterprise

Abstract

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Conference

Keywords

ASJC Scopus subject areas

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