Where human factors meets marketing

Joachim Meyer, F. Jacob Seagull

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

Promoting the marriage of marketing techniques and human factors research in product development.

Original languageEnglish
Pages (from-to)22-25
Number of pages4
JournalErgonomics in Design
Volume4
Issue number7
DOIs
StatePublished - 1 Jan 1996

ASJC Scopus subject areas

  • Human Factors and Ergonomics
  • General Engineering

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