Where human factors meets marketing

Joachim Meyer; F. Jacob Seagull

doi:10.1177/106480469600400306

Where human factors meets marketing

Joachim Meyer
, F. Jacob Seagull

Faculty of Engineering Sciences

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

Promoting the marriage of marketing techniques and human factors research in product development.

Original language	English
Pages (from-to)	22-25
Number of pages	4
Journal	Ergonomics in Design
Volume	4
Issue number	7
DOIs	https://doi.org/10.1177/106480469600400306
State	Published - 1 Jan 1996

ASJC Scopus subject areas

Human Factors and Ergonomics
General Engineering

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title = "Where human factors meets marketing",

abstract = "Promoting the marriage of marketing techniques and human factors research in product development.",

author = "Joachim Meyer and Seagull, \{F. Jacob\}",

year = "1996",

month = jan,

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journal = "Ergonomics in Design",

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publisher = "SAGE Publications Inc.",

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AU - Meyer, Joachim

AU - Seagull, F. Jacob

PY - 1996/1/1

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N2 - Promoting the marriage of marketing techniques and human factors research in product development.

AB - Promoting the marriage of marketing techniques and human factors research in product development.

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DO - 10.1177/106480469600400306

M3 - Article

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JO - Ergonomics in Design

JF - Ergonomics in Design

IS - 7

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Where human factors meets marketing

Abstract

ASJC Scopus subject areas

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