Who is out there? exploring trust in the remote-hosting vendor community

Tsipi Heart

Research output: Contribution to conferencePaperpeer-review

Abstract

This paper defines and empirically tests a new concept of general trust in the remote-hosting (RH) vendor community. In the absence of prior experience or familiarity with RH vendors, and because third-party guarantees do not yet exist to assure expected results, previous trust mechanisms are inapplicable. Therefore, based on the Transaction Cost Economy theory and on the broad trust-related body of knowledge, and drawing upon previous empirical work, this study defines, develops, and empirically supports the 'general trust in the RH vendor community' construct. This factor is found to be a composite, second-level construct, affected by perceived vendor capabilities, and reflected in perceived vendor reputation. Moreover, the study re-visits the general risk of technology factor, and shows that, as postulated, such risk perceptions are decreased by trust in the vendor community. The internal structure of perceived risk of the RH technology is also investigated. The study thus suggests a new trust concept that is arguably material for organizational intention to adopt a new, risky, IT innovation. It also sheds light on a plausible explanation for the apparent past failure of RH, and suggests insights as to its future destiny.

Original languageEnglish
Pages1214-1225
Number of pages12
StatePublished - 1 Dec 2007
Externally publishedYes
Event15th European Conference on Information Systems, ECIS 2007 - St. Gallen, Switzerland
Duration: 7 Jun 20079 Jun 2007

Conference

Conference15th European Conference on Information Systems, ECIS 2007
Country/TerritorySwitzerland
CitySt. Gallen
Period7/06/079/06/07

Keywords

  • Perceived risk of data insecurity
  • Perceived risk of systems unavailability
  • Perceived risk of technology
  • Perceived vendor capabilities
  • Perceived vendor reputation
  • Remote hosting
  • Trust in the vendor community

ASJC Scopus subject areas

  • Information Systems

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