Abstract
An abstract of the research paper "Will the Excitement Help You Remember? The Impact of Ad Arousal on Memory" by Hila Riemer and Hayden Noel is presented.
| Original language | English GB |
|---|---|
| Pages (from-to) | 649-651 |
| Number of pages | 3 |
| Journal | Advances in Consumer Research |
| Volume | 42 |
| State | Published - 1 Jan 2014 |
Keywords
- Advertising campaigns
- Consumer research
- Memory